Customer Acquisition Cost Calculator

What is Customer Acquisition Cost?

Customer Acquisition Cost (CAC) is the total cost associated with acquiring a new customer, including marketing and sales expenses.

CAC Calculator

Customer Acquisition Cost:

CAC Calculation

  • Formula: Total Cost of Sales and Marketing / Number of New Customers Acquired
  • Example: $10,000 spent on marketing and sales, acquiring 100 new customers
    • $10,000 / 100 = $100 CAC

Key Points

  • Critical metric for assessing marketing efficiency and profitability
  • Varies by industry, business model, and growth stage
  • Should be compared to Customer Lifetime Value (CLV) for context
  • Influenced by marketing strategies, sales processes, and market conditions
  • Can be reduced through improved targeting, conversion optimization, and retention strategies

Why CAC Matters

  • Helps determine the efficiency of marketing and sales efforts
  • Crucial for assessing business sustainability and profitability
  • Guides decisions on budget allocation and growth strategies
  • Indicates the payback period for customer acquisition investments

Using CAC

  • Benchmark against industry standards and competitors
  • Track changes over time to assess marketing efficiency
  • Compare CAC across different marketing channels and campaigns
  • Use alongside CLV to ensure profitable customer relationships
  • Inform pricing strategies and customer retention efforts