Ecommerce Conversion Rate Calculator

What is Conversion Rate?

Percentage of website visitors who complete a desired action (typically a purchase).

Conversion Rate Calculation

• Formula: (Number of Conversions / Total Number of Visitors) x 100
• Example: 300 purchases from 10,000 visitors
  • (300 / 10,000) x 100 = 3% conversion rate

Key Points

• Crucial indicator of website effectiveness
• Average rate: 1-4% (varies by industry)
• Small improvements can significantly impact revenue
• Can measure various actions (purchases, sign-ups, add-to-carts)
• Affected by website design, pricing, user experience, and marketing

Why Conversion Rate Matters

• Directly relates to revenue and profitability
• Helps evaluate marketing and website performance
• Guides optimization efforts

Using Conversion Rate

• Benchmark against industry standards
• Track changes over time
• Identify areas for improvement
• Set realistic goals for growth