Ecommerce Conversion Rate Calculator

What is Conversion Rate?

Percentage of website visitors who complete a desired action (typically a purchase).

E-commerce Conversion Rate Calculator

Conversion Rate:

Conversion Rate Calculation

  • Formula: (Number of Conversions / Total Number of Visitors) x 100
  • Example: 300 purchases from 10,000 visitors
    • (300 / 10,000) x 100 = 3% conversion rate

Key Points

  • Crucial indicator of website effectiveness
  • Average rate: 1-4% (varies by industry)
  • Small improvements can significantly impact revenue
  • Can measure various actions (purchases, sign-ups, add-to-carts)
  • Affected by website design, pricing, user experience, and marketing

Why Conversion Rate Matters

  • Directly relates to revenue and profitability
  • Helps evaluate marketing and website performance
  • Guides optimization efforts

Using Conversion Rate

  • Benchmark against industry standards
  • Track changes over time
  • Identify areas for improvement
  • Set realistic goals for growth