3 Biggest Myths of Sustainable E-commerce Packaging

Uncover the 3 biggest myths about sustainable e-commerce packaging.
Updated on Thursday, July 4, 2024
In recent years, being environmentally friendly has become a priority for businesses. Online stores can play their part by making their packaging more sustainable. After all, packaging waste is a huge problem globally, with nearly one-third of household waste coming from packaging.

Here are the three biggest myths about sustainable packaging and what it means for online sellers:

Myth #1: Sustainable Packaging is Too Expensive

Many businesses think that using eco-friendly packaging materials is too costly. However, this perspective doesn't consider the benefits of sustainable packaging to a business. By choosing eco-friendly options, you can improve your brand's image and attract customers who care about the environment.

Reality: Sustainable Packaging is a Valuable Asset

New innovations have made it possible for businesses to choose from a variety of eco-friendly packaging materials that are durable, waterproof, and easy to print on. Sustainable packaging shows customers that your brand cares about the planet, making you more desirable.

Koi's shipping stationery feature can help you manage your sustainable packaging.
Koi can help you track your sustainable packaging
Myth #2: Sustainable Packaging Means Less Branding Opportunities

Some businesses think that using eco-friendly packaging means sacrificing branding opportunities. However, this is not true. Custom sustainable packaging can be designed with your brand's image in mind, allowing you to promote your business while being environmentally friendly.

Reality: You Can Have Both Eco-Friendly and Branded Packaging

Custom sustainable packaging offers many design options, ensuring that your packaging stands out while promoting your eco-friendly values. Even small businesses can benefit from custom sustainable packaging, which can be a cost-effective marketing tool.

Myth #3: Sustainable Packaging Means Zero Waste

Some people think that sustainable packaging means producing no waste at all. While this is an admirable goal, it's not always possible. However, every step towards making your packaging more sustainable is important and worth celebrating.

Reality: It's About the Journey, Not the Destination

Lush Cosmetics is a great example of a brand that has made sustainability a priority. They have reduced waste by incentivizing customers to return containers and making their bottles thinner. Every effort to refine packaging design can have a positive environmental impact and win admiration from customers.

In summary, sustainable ecommerce packaging doesn't have to mean compromising on branding opportunities or cost-effectiveness. By choosing eco-friendly options, businesses can benefit the planet while promoting their brand.

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